It’s never been easier to sell products online. New platforms help non-tech founders get a storefront up in hours, with players like Shopify and BigCommerce dominating the market. But what many people forget is there’s much more to launching an eCommerce site than just getting it live, and low barriers to entry don’t guarantee success. If anything, it makes the market more competitive.
The do’s and don’ts of Starting up an E commerce store
- Be specific about the category of products: Being specific about the products helps you sand out form the crowd of thousands of other online stores.
- If you have something unique, don’t feel afraid of marketing it to highest level of specifications. If you describe it too broad, there will be 100 other sellers offering the similar products.
- Get a solid workplace: Once you have found a great response of your online store, get a place to centralize all the process like shipping, organizing, internal processing to manage end to end sales.
- Do keyword analysis and research: Carefully select fot the keywords to the products and services you are offering on your store. Go too broad and user will be lost in finding what he/she has been looking for. Go too narrow and the user might not be able to find it.
- Go on social platforms, they are great for generating traffic and keeping people updated with your business. Social media is a good option to market and advertise your products and services and create a channel of interested customers.
- Marketing is important whether offline or online. Create strategies to market your store and allocate a fixed budget for the same. If people don’t know about you, they wont buy from you. Making people acknowledged is damn necessary and a strategic approach for marketing helps you achieve your targets in defined and organized manner.
- Don’t set your expectations very high at initial level: Before setting up a store, do the analysis about the requirement and demand of your product in the market. Expecting high sales considering the uniqueness of your product might not work. Make sure the products are in demand or meet the upcoming demands of market and the price do not vary too much from the competitors.
- Don’t use poor photographs: The key element to view any product over e commerce store are photographs. Buyers can not physically inspect the products so images are the only medium for them to get the idea. Use multiple images with high quality from different angles, positions and application modes.
- Don’t forget the mobile and tablet users. Around 60% of e commerce transaction is done for mobile devices. Making a responsive design or mobile application makes availability of your store to a large volume of buyers.
- Don’t assume people will find your store from the very beginning. You have to set up a marketing plan to make people aware about your business and drive them to your e commerce store.
- Don’t abandon your customers. People often add the products in their carts but don’t checkout. Reminding them through e mail and messages with new offers and discounts on products they have been looking for and other will help you boost the sales.
E Commerce Store Structure
- Customers are used to accessing E-commerce sites and making purchases online. Today’s customer expects an easy-to-navigate site with personalized design elements to make the shopping process effortless and enjoyable.
- User-friendly navigation is not simple and requires systematic labeling, logical organization, carefully curated categories and balanced design.
- While technical aspects of E-commerce sales optimization are in-depth aspects a site designer is hired to worry about, there are some good principles that business owners should consider for their vision of the overall website direction.
- Include Wide Parent Categories: Users want to see curated objects for inspiration if they don’t know exactly what they want. Of course companies will use parent categories to narrow down the focus to subcategories for visitors who know what they want. However, brands should make parent categories clickable, presenting images that work together under a broad heading.
- If a visitor clicks on “Kitchen,” rather than choosing to narrow their choice to “Tables” or “Organizers,” then they should be presented with a broad collection of kitchen products that work together from that company. Inspirational brands include a variety of compatible products, allowing your users to skim for what piques their interest. By listing all products in a parent category, sites can get visitors motivated towards a bigger total purchases when they don’t even know what they want from the start.
- Making discovery easy for visitors also includes how sorting subcategories under the parent categories. If a subcategory might apply to multiple parent categories, then it should be included in each of those parent categories.
- Users will be confused if they cannot find an item in the parent category they expect it to be under. If the product subcategory is not where they expect it to be, the visitor will likely assume the brand simply does not carry it. End tables, for example, might be searched for in sub-categories such as “Living Room,” “Tables” and “Bedroom” by users. The company looking to sell those end tables would be wise to place the subcategory in all three parent categories to avoid any user confusion.
- Considering Return Visitors: A company’s focus shouldn’t be on new visitors alone, since the goal is to establish loyal customers who return over and over. This means a “New Arrivals” or “Just In” category is necessary for those who have already seen what the company has to offer. Newest arrivals should be presented in a clear category to reduce return visitors wading through numerous products they don’t want, allowing them to simply see what’s new without hassle.
- Make Suggestions: Visitors can get knocked off track if they are forced to look for things they might need in obscure places. Presenting similar products on product pages is a way for companies to help buyers easily consider add-ons and additional options. Smart suggestions as part of the overarching E-commerce sales optimization encourages buyers to make faster choices and add accessories to their purchase.
- Utilize Responsive Design : Buyers shouldn’t be forced to rely on the “back” button or place all possibilities in their cart for moments when they want to revisit an item. Instead, a company should list “Recently Viewed” items on each page so buyers can consider items they have already looked at. A buyer may click on another item out of curiosity or for comparison and a non-obtrusive row of previously viewed products allows for an easy revisit of a previous choice.